Good business writing saves time for you, saves money for the organization, gets desired results quicker and reduces stress for everyone; effective business writing is a skill that can be learned by anyone who has to write memos, reports, proposals and agreements. It’s a bit like “software for the brain” and the principles never leave you once learned; The principles of effective business writing include writing for the reader, using logical structure, using specific language and writing style, and clear layouts with signposts.

Sally-Ann Moore is a BSC graduate from the university of Manchester Institute of Science and Technology. After which she attended INSEAD and completed a masters. She worked on strategic techno-economic planning programs for 6 years at the prestigious Battelle European Research Institute, during which time she became interested in executive skills development. She went on to become head of Learning and development of Digital equipment corporation EMEA, and became a leading world expert on eLearning and competence management. She has published several papers on these topics and is a well known international keynote speaker. Since becoming a management consultant Sally-Ann had developed and delivered numerous management seminars and workshops across Europe, Middle East, Asia and the USA.